Marketing Shaq vs Kobe, Round 1

With the frosty breakup of former Lakers teammates, Kobe Bryant and Shaquille O’Neal, many story lines about the two keep popping up. Sure, sure, there was the anticipated Heat vs Lakers game on Christmas Day that the Heat won, but how about other perspectives?

In NBA jersey sales, the Miami Heat jerseys were the best sellers of 2005. With a team of Dwyane Wade, Shaq, Jason Williams, Antoine Walker, Zo, and GP, the Heat jerseys supplanted the Lakers jerseys as best selling. The Lakers jerseys were the top sellers for the past three years (when did Shaq leave LA again?).

So Round 1 goes to the big man, Shaq.