Marketing Shaq vs Kobe, Round 4

Okay, okay, so I admitted going to Build a Bear and spending some money, but I also got another comparison point for my Marketing Shaq vs Kobe campaign. In Round 1, NBA jersey sales went to the Heat and the Big Aristotle, but in Round 4, we’re going to look at NBA jerseys at Build a Bear! Yes, at Build a Bear, specifically, the Ala Moana store.

Since marketing players has a strong influence if you start young, then jersey availability at Build a Bear will have an impact on future NBA fans. What did I see at Build a Bear? Only saw a Lakers jersey, no Miami Heat.

Even though Build a Bear on-line sells all NBA team outfits, I only saw the Lakers jersey marketed at the Ala Moana location so Round 4 easily goes to Kobe. (Shaq 2, Kobe 2)

Round 1, Team Jersey Sales (Shaq)
Round 2, Kicks (Kobe)
Round 3a, Team Attendance (Shaq)

Technorati Tags: Build a Bear, Kobe Bryant, Los Angeles Lakers, Miami Heat, Shaquille O’Neal