Be a Great Corporate Blogger
Scoutblogging.com has 10 good tips on becoming a great corporate blogger. Heck, the tips apply for all bloggers!
The short list:
- Understand the fundamentals of Blogger Relations
- Create value
- Grow and sustain your audience by providing real analysis
- Report on community opinion
- Respond with comments to build relationships and traffic
- Track your conversations
- Don’t be afraid of criticism
- Conduct interviews to generate content and ideas
- Promote your blog
- Monitor the web for brand names and references
Technorati Tags: blogging
March 3, 2006 @ 9:03 am
Didn’t people get fired for blogging about thier current employment?
T
March 3, 2006 @ 9:10 am
Many people got fired for that. I know you love your work and company, so no worries.
March 3, 2006 @ 10:07 am
Gee Why is right. There needs to be a distinction between a freelance blogger blogging about their current employment and Corporate blogging.
Corporate blogging is when agents of an company blog in order to support strategic business goals.
That’s completely different from lets say a new employee of Google starting a blog and speaking publicly about internal “confidential” communications or just basically talking smack without any official sanction.
March 3, 2006 @ 10:18 am
Thanks Steven. I got to check out your site
http://seoblog.backbonemedia.com/
Looks like a lot of useful stuff there.
March 3, 2006 @ 1:30 pm
Thanks for the clarification Stephen.
T
March 3, 2006 @ 1:34 pm
Oh thanks. we have 3 blogs now…
http://blogsurvey.backbonemedia.com
http://seoblog.backbonemedia.com
http://www.scoutblogging.com/blog.html
I’m going to phase out one of them now that we’ve launched SCOUT (but leave the contnet up). From now on I will do all my posting at http://www.scoutblogging.com/blog.html