Blogging the Corporate Image

Pulpconnector T offers this article about corporations and business being hurt and helped by blogs. The voice posed by bloggers have been able to both positively and negatively affect corporate images, causing increases and decreases in sales.

Much truth in the article, and I think companies have figured out they should be monitoring the blogosphere for critical voices. Looking at the logs of Pulpconnection, I do see some interesting things. The day Microsoft released their Mac Office 2004 11.2.3 update, I mentioned it in a post. Then I had a follow-on posting about my experiences with the update. Both of these were viewed several times by IP addresses linked to Microsoft.com.

I try to help out local businesses like Club 939 and Elements Hawaii by creating a buzz by letting people know what’s going on with these businesses. Not sure if it’s working, but not real tough for me to try to help, you know?

Anyways, there is proof that your voice does matter and is heard.