Marketing Via Blogs

Companies are giving a closer look at blogs to help advertise their products. Seems like more product promotions are being left to bloggers to spread the word. Coupled with traditional advertising, blogs provide a very cheap source of advertising.

Companies are increasingly partnering with hobby bloggers to harness the burgeoning influence of online buzz. Through the digital grapevine, companies reap the marketing rewards of free publicity, higher rankings on search engines and immediate access to conversations with consumers.

Sounds like a solid plan. Now, only if Apple would provide free test products to blog about… or I wouldn’t mind reviewing Nike products… or trying out Starbucks drinks.

Technorati Tags: blog