Advertiser-ing with iTunes
iPods and music from the iTunes Store have become so mainstream and so desirable that they make good incentives. For example, check out this latest Honolulu Advertiser campaign to increase their subscriptions.
The Advertiser is offering a $10 iTunes Music card to subscribers of Friday, Saturday, and Sunday editions for $2 a week. They are also giving away four 80-GB video iPods to lucky subscribers.