Could the AppleTV Be Peer-to-Peer?

A very interesting article about the possibility of Apple’s upcoming AppleTV being a peer-to-peer device. Makes a lot of sense and the timing of Steve Jobs’ fight against DRM in his Thoughts on Music is uncanny.

Also consider the fact the Apple now understands how the game is played and how you win at these games. The game is not beating the competitor at their game. In order to win, you need to change the game.

The iPod is merely a well thought out and designed MP3/music player, but the iTunes Store is the game changer. Other good music players are out there but not with an easy way of getting music like the iTunes Store offers. This is the same strategy Apple is using with its movies downloads. Instead of beating Netflix or Blockbuster in their DVD rental game, change the game and offer direct downloads (and not necessarily at the costs dictated by the movie studios). Macs are great computers, but a Mac capable of running Windows changes a bunch of things and opens the eyes of many potential Mac-wanna-be switchers. And the iPhone? Don’t get me started how this changes the cell phone game.

So yeah, there could be a lot more to the AppleTV than first thought. Hi-def television shows via a P2P distribution using AppleTVs? Change the game on cable companies. Brilliant!

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