Who’s the 800-Pound Gorilla?

You might have heard that Apple and NBC have gone their separate ways selling NBC televisions shows in the iTunes Store. Beginning September, the iTunes Store will no longer offer new episodes of shows shown on NBC and its affiliates. This includes SciFi offerings such as Battlestar Galactica.

Word is NBC wanted to raise prices from $2 to $5 per episode, and Apple said no thanks even though NBC programming accounts for 30% of iTunes shows sold. Apple then went on the offensive with its press release announcing this split, calling out NBC’s money grubbing move.

Who do you think is the 800-pound gorilla in this industry?

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