Building Good Karma at Apple

Yes, early adopters of the hot iPhone were in for a shock Wednesday when Apple reduced the iPhone price by $200. The $599 8GB model was reduced to $399, and the 4GB model was outright eliminated (but still available at $299 while supplies last).

So users of the two-month old iPhone were obviously upset at the quick price reduction. Fans of Apple have come to expect this kind of sudden change but even this reduction so soon was surprising.

What does Apple do? It does something just as surprising to continue the company’s good karma. Steve Jobs is giving $100 back (in Apple Store credit) to iPhone buyers. With iPhone sales nearing one million units sold, $100 back for each of these comes out to a whopping $100M given back to customers. Yes, Apple is still making a lot of money from iPhone sales, but the point is they didn’t have to do anything at all.

Good move Apple.

Technorati Tags: Apple, iPhone, Steve Jobs