KGMB9 Sunrise Is for Those on the Go
While I haven’t specifically tracked the format of KGMB9’s Sunrise, my basic impression is their newscast is geared for those on the go in the mornings. It feels like the Sunrise newscast is delivered in 10 minute blocks where you can pretty much get everything in that 10 minutes.
Of course, you start with a generous helping of traffic and weather. Then you’ll get three to four top headlines, some commercials, synopses of traffic and weather, and usually one special segment by Howard Dicus or Ramsay Wharton. Then repeat. So if you’re in a rush to get out that door in the mornings, this is a good format. Ten minutes are you’re caught up with the major news.
Day 4 of Sunrise showed big strides in the comfort level of the staff. They seemed more relaxed and were able to “mix it up” on the air. Steve Uyehara’s 10-minute profile was a definite highlight followed by Jeff Booth’s hilarious Hunks of KGMB mockup. Seeing the scotch tape on the pictures was so ghetto, it was perfect!
Update: Thanks to KGMB itself for making this video of the Hunks of KGMB available!