Fresh Means Last Month in SBUX-speak

Part of the appeal of Starbucks’ new Pikes Place roast is its freshness. The coffee is made and served fresh, not sitting more than 30 minutes. The coffee beans for the Pikes are also freshly roasted, but I guess “roasted fresh” means something else in Starbucks parlance.

What do you think “roasted fresh” means? Today, yesterday, a few days ago? How about over a month ago? Is that still considered fresh?

Oh well, what do I know. I thought Windward Mall was a deathtrap and still think having a holster for a coffee stirrer is a fantastic idea.

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