My Crazy Starbucks Secret Idea

So what is Starbucks’ bigger-than-Venti secret coming up this Tuesday? Rumors on the web say a high end, upscale coffee made by hand that tastes great or free refills for a regular coffee drink. Boring!

Let’s go out on a crazy limb and collaborate with my favorite fruit company, Apple. There’s the hubbub of Apple’s iPhone and its Wi-Fi Music Store available in the Starbucks airwaves. There are also the rumors of a new business model for iPhones connected to an all-you-can-listen subscription. Instead of paying permanently for individual songs, you essentially get access to the entire iTunes music catalog. Sounds like a good idea once you look at the financial numbers.

How about combining both and offering unlimited access to the iTunes music catalog only while at Starbucks? So while you’re drinking your joe, you can download music to your iPhone’s 16-GB content. Would that make iPhone and music (and caffeine addicted) fanatics come back to Starbucks again and again? Probably, and you can’t be a complete music hog since you’ll run out of iPhone flash memory space soon enough.

So Starbucks gets a ton of repeat customers, Apple gets a bunch more iPhone sales, AT&T gets more wireless customers, and the music industry gets a stable influx of cash from the premium fee to access unlimited tunes.

Now this is a Venti big (and a crazy idea)!

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