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April 2008

Fresh Means Last Month in SBUX-speak

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Part of the appeal of Starbucks’ new Pikes Place roast is its freshness. The coffee is made and served fresh, not sitting more than 30 minutes. The coffee beans for the Pikes are also freshly roasted, but I guess “roasted fresh” means something else in Starbucks parlance.

What do you think “roasted fresh” means? Today, yesterday, a few days ago? How about over a month ago? Is that still considered fresh?

How fresh is fresh?
How fresh is fresh?

Oh well, what do I know. I thought Windward Mall was a deathtrap and still think having a holster for a coffee stirrer is a fantastic idea.

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My Starbucks Idea: Splash Stick Holster

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Okay, so I didn’t think of Starbucks new Splash Sticks. That honor supposedly goes to Seattle Stix Chick, and people are reportedly loving them. Love them or hate them, they’re here.

My idea piggy backs off of the Splash Stick after drinking some Splash Stuck Pikes Place roast the other morning. What do you do with the Splash Stick when you want to take a drink, especially when you don’t have a free hand during the morning commute? Why not a holster for the Splash Stick? Yes, yes, over the top, but I ain’t putting that coffee dripping stick on my car interior leaving stains!

Why not have a loop of some type on the side of the cup, sleeve, or better yet, on the top of the plastic lid to hold the Splash Stick? Since the Splash Stick is tapered, you can securely slide the stick into the holster, take a drink then re-insert the Splash Stick to prevent spillage and keep the warmth in.

This is so lolo, it might work! 😉 Vote for the Splash Stick holster!

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Starbucks Song of the Week

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Not quite what I had in mind for my crazy Starbucks idea, but hey, it’ll do. Instead of unlimited free music downloads while at a Starbucks location, Starbucks has started its free Pick of the Week program.

On each Tuesday, Starbucks is giving out a card redeemable for a handpicked music or video single. The Counting Crows’ Washington Square kicks off the program today.

I’m guessing that when stores run out of cards for the week then you’re out of luck and have to look elsewhere?? And while Starbucks is rolling out new ideas, they’re also creating a lot of junk to dispose of. First, the just introduced Splash Sticks and now each week, these Pick of the Week cards will be littering somewhere. Don’t get me wrong, I’m still getting them. 😉 Meet me at Starbucks anyone?

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Starbucks Splash Sticks Now in Hawaii

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Hawaii Starbucks patrons, you are now safer. The new splash sticks have arrived in Hawaii to prevent any mishaps drinking your hot Pikes Place roast (or other favorite SBUX beverage).

I saw these little green plugs at a nearby Starbucks and wondered what they were (sorry no picture, I need an iPhone). The idea is simple. To prevent accidental spilling of hot coffee, you insert these sticks in the lid to plug up the opening. Remove when you want to drink. A bolt of genius to whoever thought of this. :S

And for Coco Bean an environment question. If these splash sticks are made of recycled materials, is this a good use? Or do these sticks make more trash?

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