Starbucks is Asking for Your Ideas

I read about this a little ways back but kept forgetting to check it out. Starbucks is asking the community for ideas on how to improve. Everything is fair game. You can propose ideas about their drinks, food, gift card services, the store atmosphere, and more.

All you got to do is visit mystarbucksidea.com and make your suggestion. Some common and good ideas are already under review, I guess for possible implementation. Maybe that’s what Starbucks is announcing as its big secret, all the selected ideas and their originators?

Oh yeah, tapping into the social and user-based content that’s all the rage nowadays, visitors can vote on proposed ideas they like and also make comments. Free drink on your birthday? I’ll vote for that.

There’s also an associated blog called Ideas in Action, but strangely, it doesn’t behave like a blog. No RSS feed, no permalink to link directly to posts, no comments. Oh well, I still like the idea that a big company is willing to ask anyone for help and ways to improve.

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