Starbucks Musical Pick of the Week is Falling Apart

While I love the fact that Starbucks continued their partnership with iTunes and morphed their previous Hand Picked Song of the Day promo into a more manageable Pick of the Week, it might very well be time for Starbucks to call it quits. For whatever reasons, the coffee giant cannot sustain the Pick of the Week throughout its stores and even its own web site.

While the Pick of the Week is supposed to be the same for each and every Starbucks retail store, that’s far from the truth. Some stores are more diligent than others and tend to keep up. Some seem not to care at all as in the case with my local neighborhood Starbucks. I go there once in a while for coffee but no longer expect to find an up-to-date Pick of the Week. The Starbucks near work is much better, but even they suffer with incorrect musical freebies. Just how many weeks is Priscilla Ahn’s Dream the Pick of the Week? It’s a great song, but going on three weeks is too much.

So what is the current Pick of the Week? You can’t even tell. The Starbucks Hearmusic web site used to show the current free single, but now that too is unkept. Right now, the site is showing Sia’s Day Too Soon music video available from June 3-10. Uh, we’re going to June 25.

So all in all, while the free music is great, this promotion is too inconsistent to keep up with and perhaps Starbucks will do better letting this one go.