Done Reading Groundswell

Finished reading Groundswell: Winning in a World Transformed by Social Technologies. Excellent book about tapping social networks (like Facebook, YouTube) and tools (blogs, wikis, etc) and using them to your business’ advantage. Many real world examples included, and the book concludes with chapters about building a groundswell movement within your company (“it’s about relationships, not technology“) and the future of the groundswell.

A great deal for the wealth of information provided.

Up next on the reading list is Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.