New Respect for Skittles

While I still won’t eat those pure sugar pills known as Skittles, I have a new found respect for Skittles’ recent online advertising. Skittles (temporarily) dumped their web site and instead is showing a live Twitter search of tweets containing the word “skittles.”

So whatever you tweet about Skittles, it’ll show on their site. Gutsy for sure since there are a lot of worthless tweets showing up, but a very bold move to leave your “site” in the hands of the public.