Disney’s BFF Extended Edition Marketing Genius

What genius Disney has using new school lingo like BFF in their latest DVD release, Princess Protection Program: Royal B.F.F Extended Edition. What other marketing terms could there be?

How about the LOL version? Or the even better, ROFLMAO rendition. I’d be sure to get products tagged as ZOMG, and the NSFW edition is sure to draw some attention. Too tempting would be the WTF! edit.

What a goldmine Disney’s tapped!