Organic Is the New Natural

The word “organic” is all over the place, supplanting the word “natural.” Naturally, there’s organic food and organic fertilizer, and organic chemistry has been around forever. But organic growth? Organic search results based upon Search Engine Optimization? Organic computing? Organic law? Do you work in an organic organization? The remastered Beatles music coming out today is described as “stunningly clear, spacious and organic.”

With all this organic talk, I want to harken back and remember things naturally.