A Newer Way of Fundraising

With Twitter, traditional ways of doing things are being turned upside down. Last year, orders for Girl Scout cookies were (unofficially but successfully) taken on Twitter with the cookies delivered via a tweetup. Most recently, a fundraiser for breast cancer is using Twitter to get the word out about the disease.

Making online donations have been available for some time, but it’s easy to ignore these requests. What’s interesting is that Twitter gives these fundraisers a voice. A real voice that isn’t so easy to ignore as witnessed by a successful campaign by Team 808 Tweeps. Using Twitter as a campaign platform, this Hawaii-based team raised over $1600 for the fight against breast cancer, exceeding its goal of $1500.

Congratulations to Team 808 Tweeps!