Toyota Taking a Page From Kanye and Jay-Z’s Playbook?

Toyota has taken a bashing in the news recently with their massive recalls of 8.5 million vehicles.  But amidst all the negative publicity, have you simply noticed how much Toyota has been in the news.  Sure, it is for all the wrong reasons ala Kanye West and Taylor Swift, but you know, there may be some mad genius behind the timing of all of this.

Announce the recalls around the time of the Superbowl when commercials and ads get as much attention as the game itself?  Hmmm…  Then you see and read all those announcements on how Toyota is going to address and fix the problems.  On the news, you’ll see how Toyota dealerships are staying open later to fix affected vehicles.  Then you see this new commercial on television, admitting Toyota’s errors and reaffirming their commitment to safety.  Like Kanye at the time, all you see and hear about is Toyota.

Of course, other car companies have an opportunity for more sales, but do you think they are going to risk disparaging Toyota’s design flaws?  No way; it’s too risky.  In the future, these other competitors could very well have issues with their designs, so they can’t afford to tout superior designs just in case.  That fall would be too severe.

So while Toyota is in for a rough ride in the near future, its long term outlook could be very bright from this moment of darkness.