20,000 Bouncy Ball Drop – I Don’t Get It

So Utah State’s Science Department dropped 20,000 bouncy balls from a helicopter during Geek Week. I don’t get it. Here’s the video.

It’d be more interesting to see people directly under the ball drop and watch them dodge the balls or get pelted to pulp. What I do get is Utah State didn’t do me any favors in my March Madness bracket. 🙁