Cloudy Kicks

It was a matter of time, and I would have guessed Nike would have adopted the thematic moniker first. The “cloud” is becoming more and more ubiquitous thanks to the likes of Google, Amazon, and Apple, allowing users to store content in the cloud. This latest cloud trend hasn’t been lost on the sneakers scene with upstart, On Running, introducing the On CloudSurfer featuring CloudTec.

With CloudTec:

as the foot hits the ground with forward momentum, the CloudTecâ„¢ element folds back, allowing the foot to glide to a softer halt. After the element is compressed by the weight of the runner, it locks together and becomes firm and ready for the push-off.

Is CloudTec technically sound or just playing to the cloud frenzy? For $150, you can find out.