Have You Tried Starbucks’ Cup Magic?

Have you downloaded and played with Starbucks’ new mobile app, Cup Magic. Okay, so it’s really a front to inject Starbucks into the mind of users during the Holidays, but it’s a fun reminder nonetheless. The concept? Fire up the app, and point your mobile device’s camera at special items in the store or online. Once recognized, the app will augment the reality by displaying animation superimposed on the image displayed on the camera. It’ll look something like this:

It’s fun to see how companies are combining and leveraging technologies to build their brand name and inform consumers of updates.