Air Jordan 11 Madness
#23. December 23, 2011. Air Jordan 11 retro. Concords. Black patent leather. The release date for the most iconic Air Jordan has been on every shoe head’s calendar.
Leading up to the release, original design sketches were released by The Architect, Tinker Hatfield. All MJ wanted was a shiny shoe.
Then, December 23, the clock hits midnight, the shoe drops virtually and physically.
Tinker made it shine. Mike made it fly. You made it iconic. Retro 11 #Concords are now available http://t.co/01zvJcip
— Nike.com (@nikestore) December 23, 2011
Pandemonium. Across the nation, fights and riots ensue to own the Concords. By now, you’ve seen the news reports.
Online, you felt the Nike servers melt under the onslaught.
#Concords update: We are experiencing heavy loads of traffic in our checkout. Hang in there and keep trying.
— Nike.com (@nikestore) December 23, 2011
You wondered, “What does a blank checkout screen really mean? Â Did the order go through?” Nike.com is inaccessible. Â In an instant, the holy grail of kicks is no more. Good try. Move on. Catharsis.
And then…
