Nike+ “Make It Count”

So what is Nike’s surprise connected to #makeitcount on 1/19/2012? Will the Nike+ program get an entire revamp? I do think the Nike+ mobile app needs to go beyond walking and running activities. Keeping track of various kinds of physical activity would extend its reach although I don’t know how it’ll track Kevin Durant’s exertion on the court.

Anyways, we’ll find out today.