What’s This Dock Dojobber?

Was given this dojobber but don’t know what it is. It’s like a rubbery lanyard with a iPhone/iPad dock connector on the end. It can’t be a lanyard since it’s kinda short. Could be a tether of some sort for your iPhone, but I wouldn’t risk securing my iPhone (or iPad) solely by the dock. If that breaks, you might as well get a new device.

Oh, and it’s branded from Panya Bakery which doesn’t help solve the mystery. Any ideas?