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3 Comments

  1. Yoda808
    September 18, 2012 @ 1:19 pm

    Don’t get me wrong, I love Starbucks just as much as the next guy (ok well, maybe not as much as you man 🙂 ), but I can’t help but think that every time they “improve” or change the program that they actually make out better than we do.

    I still maintain that the the previous system (buy in for $25 a year get 10% off everything) was still the best the program has ever been (for consumers). Then they changed over to the star system, which was still pretty good, but now you mainly got free drinks (in addition to other perks like a free drink for your birthday & free syrup and soy upgrades). Now they’re loosing these upgrades in order to give us free drinks and now food “faster.”

    I mean I get it, they’re trying to give value to us while at the same time save money for themselves. While I will still patron them, I can’t help but think that their loyalty rewards program is slowly starting to erode.

    • Gee Why
      September 18, 2012 @ 9:23 pm

      Yeah, I do concur. I think the consumer did lose out in the grand scheme of program benefits, but it was at the fringes, not at the core. The 10% discount was too good to last. I never took advantage of the free syrups so I don’t mind losing that perk.

      I am happily surprised that they even offer a loyalty program. 🙂

  2. The Faster Starbucks Rewards Debuts Tomorrow
    October 15, 2012 @ 8:57 pm

    […] 15, 2012 On Tuesday, October 16, 2012, Starbucks launches its revamped Rewards Program. As you recall, this program is now faster. Get a free drink after accumulating 12 stars vice 15. Freebies are […]