Kicks Analysis 2013 #1: Shoe Sponsorship
Without a clearly dominant team in this year’s tournament, it’s an open field for anyone’s taking. But the shoes. The shoes tell a different story. For 2013, Nike is still well represented with 75% of the field of 64. There are 13 lucky teams dancing in Adidas, and Under Armour holds at 3 teams (Temple, La Salle, and South Dakota).
Even with Nike’s strong overall showing, the top seeds show a reversal in the trend (more in a future post). The breakdown for 2013 isn’t much different from last year.
Kicks Analysis 2013 #2a: Seed Sponsorship
March 25, 2013 @ 8:47 pm
[…] though three quarters of the teams in the tournament are wearing Nike’s swoosh, the top seeds in each region show a different […]
Kicks Analysis 2013: #3 Sweet 16
March 30, 2013 @ 7:56 pm
[…] out to 25% to Adidas, 6% to Under Armour, and therefore, 69% to Nike. This somewhat mirrors the original distribution of 20% to Adidas, 5% to Under Armour, and 75% to […]
Kicks Analysis 2013 #6: The Final Four
April 1, 2013 @ 2:00 pm
[…] same has happened in 2013. Starting with three quarters of all the teams wearing Nike, the Final Four comes down to Wichita St. and Syracuse representing […]