What Came First, LeBron X or Starbucks’ Frappuccino Marketing?
Have you seen reigning MVP LeBron James’ signature shoes? Of course you’ve seen the LeBron X this NBA season, and I know you’ve noticed the geometric paneling on them, especially the higher end Elite makeups. If you haven’t noticed, then LeBron’s recent MVP variation really shows off the geometry (don’t mind the crazy colors, just the patterns).
Now, with this in mind, take a look at Starbucks recent Frappuccino marketing material and new line of gear. Here are some samples.
Notice any thematic similarities? Triangles and geometric shapes anyone? So which one came first, LeBron’s design for the X or Starbucks’ Frappuccino marketing? Corporate design espionage perhaps or pure coincidence? I know not, but if I do spot you wearing the LeBron X MVPs while brainfreezing on a Frappuccino, I will stare at you (and your kicks).