Starbucks Duffin, MuffNut, or BroNut
So if you want to be strategic as a business, you need to “commit to a different future” as Fast Company mentions and create a new future, not just keep pace. Take for example, the cronut. By now, it’s all played out, and the shark has been jumped with just about everyone making their own donut-croissant hybrid…except for Starbucks.
You see Starbucks is strategic knowing the cronut’s time is near extinction so instead, they’re moving on. Forget the donut-croissant mashup, how about the Duffin, a donut-muffin creation? Now there’s shaping your future right there, changing the game so competitors will then follow. Or wait, should it be called a MuffNut?
I think either is too blasé. The real appeal is the brownie-donut mix aka the BroNut. There’s something about this that’s appealing. Kinda taboo but who doesn’t love a good chocolaty brownie? If anyone’s out there that wants to out-strategize Starbucks, then go for the BroNut. I hear once you go black, you never go back.