Kicks Analysis 2014 #1: Shoe Sponsorship
Wait, wait, wait, what’s going on here? On the surface, the kicks sponsorship of this year’s NCAA tournament looks favorable for Nike.
Seventy percent of the dancing 64 are adorned with the swoosh, followed distantly by Adidas’28%, and the single team (Stephen F. Austin Lumberjacks) with Under Armour. Seventy percent of the teams is darn good right? Hold up NKE stockholders, let’s check the trend over the years.
With a high point in 2011, Nike’s numbers have been dropping year after year, slightly, but dropping nonetheless to Adidas’ gain. A concern or a just the craziness of March Madness?
March 30, 2014 @ 8:54 pm
It’s because of the Yeezy and Pharell signings 😉
March 31, 2014 @ 10:15 am
I’ll believe it when I see a team ballin’ in Yeezy or Pharrell shoes… or doing warmups in Pharrell’s mountain hat.
Kicks Analysis 2014 #3: Sweet 16
April 1, 2014 @ 8:00 am
[…] ten teams for Nike (63%) and six for Adidas (37%). From the beginning distribution of 70% Nike and 28% Adidas, the numbers for the Sweet 16 look better for Adidas. Though I’m […]
Kicks Analysis 2014 #6: The Final Four
April 3, 2014 @ 8:00 am
[…] #7 Connecticut (Nike) advancing. The odds of a Nike team winning the championship tracks with the original kicks distribution of 70% Nike and 28% Adidas. Can Wisconsin win two more times in the name of […]