How Does Nike and Adidas Do Cyber Monday?

They release three shoes… all on the same morning, all with some level of demand.

There are two Air Jordans with a metallic gold color, one in the OG high silhouette and the second is a mid with lots more gold accents. Adidas and Kanye West, on the other had, are re-releasing the Yeezy 500 in Utility Black. Not sure how that’s “cyber” but regardless, a well received shoe.