Starbucks Pick Catering to Kids and Parents

Have you noticed a few of the recent Starbucks Pick of the Week have catered towards kids (and their parents)? This past week’s Pick is The Monster at the End of this Book, an interactive app from Sesame Street.

I wonder what Starbucks rationale is for this offering? Getting kids hooked on Starbucks at an early age? Giving parents an excuse to stop by for some lattes and of course, to pick up the free Sesame Street app?