Nike & Google Partner for Joga.com
Nike and Google have partnered together to form a social network dedicated to soccer aka football. Joga.com is currently an invitation-only site for soccer fans. Nike maintains the content of the site while Google provides the brainpower.
Here’s a brief description of Joga.com:
Joga is unique, because it’s an organically growing network of trusted friends. It is one of a kind network that focuses solely on a common interest around the game of soccer. Joga will help you connect to people who share the same passion for the game and also access exclusive content around athlete profiles, video clips and photos.
I’m no international football fan, but I like the partnership of Nike and Google to try something different. I do think some of Nike’s soccer lifestyle-inspired apparel is catchy. I especially like this shirt, matches these well.