Kicks Analysis 2013 #3: Sweet 16
This year’s Sweet 16 looks like this:
- Louisville, Adidas
- Oregon, Nike
- Michigan St., Nike
- Duke, Nike
- Wichita St., Nike
- La Salle, Under Armour
- Arizona, Nike
- Ohio St., Nike
- Kansas, Adidas
- Michigan, Adidas
- Florida, Nike
- Florida Gulf Coast, Nike
- Indiana, Adidas
- Syracuse, Nike
- Marquette, Nike
- Miami (FL), Nike
And the kicksy math comes out to 25% to Adidas, 6% to Under Armour, and therefore, 69% to Nike. This somewhat mirrors the original distribution of 20% to Adidas, 5% to Under Armour, and 75% to Nike.
Nike doesn’t seem to be making a large advertisement push for the tournament. Adidas has their All In for March motto along with their camo uniforms which I’m digging.

A Good Friday Indeed
Today was a good Friday indeed when this showed up at my door several days early.

Thanks again to Dwellable for sponsoring their contest and selecting my app review.
Kicks Analysis 2013 #2b: Regional Sponsorships
The West and the South Regionals have the most tumultuous results with many underdog pulling off upsets. Must be the presence of Under Armour kicks? Or maybe not.
Not much I can discern from these regional sponsorships other than I may have to change out this kicks analysis next year.
Yay! I Won!
I’m still ecstatic that I actually won Dwellable’s contest of providing the most interesting review of their updated mobile app. While winning an iPad Mini is uber cool, the real winning story is Dwellable itself. It’s okay to be honest and say you’ve never heard of Dwellable before. Dwellable is a recent startup focusing on the rental market and strives to be the “world’s foremost online vacation rental search engine.” Seems like they’re a growing team fueled by fun, passion, and travel addiction – my kind of team. 😉
How’d it all begin? In June of 2012, I received a message from Jane from Dwellable asking permission to share some of my blog posts about Hawaii. Sure, as a blogger, having your content featured elsewhere is a great compliment, but what really intrigued me is Dwellable’s personal contact. Every interaction with the Dwellable team felt unique, not mass mailings or name-changed form letters. That rarity endeared me to their cause so I willing keep an eye out for content helpful to Dwellable. Along the way, Dwellable started its leaderboard to drive up the competitive spirit then Dwellable had its Travel Blogger Contest won by the well-traveled Ed Paff, Jr. All of this adds up to fun for you and me and also enriches Dwellable’s offerings. That makes Dwellable a special company in my book (and I’m not just saying this because I won an iPad Mini).
Thanks again Dwellable and hope you guys continued success (and fun)!
Windows Password in Parallels VM
If your Windows virtual machine in Parallels is warning you that your password is about to expire but you don’t know what the password is, read this forum discussion.
By default, your Parallels Windows installation password is blank.
Kicks Analysis 2013 #2a: Seed Sponsorship
Even though three quarters of the teams in the tournament are wearing Nike’s swoosh, the top seeds in each region show a different trend. Three of the four top seeds wear Adidas. Now that’s representing the three stripes of Adidas, Louisville, Kansas, and Indiana! Gonzaga was the sole Swoosher at Number 1, and the Bulldogs have already been eliminated. So if one of the other top seeds prevail then Adidas can add another championship to their brand.
In 2013, Nike has a lock of 5 seeds – #2, #3, #12, #15, and #16. Adidas nor Under Armour have any locks this year. In 2012, Nike also had five locks, and Adidas had one at #4.
Kicks Analysis 2013 #2: Conference Sponsorhips
Okay, with all the changes to the conferences over time, I can’t recall who’s where anymore, and more changes are coming. But year after year, the Big East and the Big Ten continue to be the perennial powerhouse conferences with 8 and 7 teams respectively in 2013. Is it true that the Pac-12 only had one team in 2012 but five this year? Granted the Pac-12 teams aren’t highly seeded, but UCLA (#6 South), Arizona (#6 West), Colorado (#10 East), Oregon (#12 Midwest), and California (#12 East) have the third highest conference representation, tied with the Atlantic-10 and Big 12.
Kicks Analysis 2013 #1: Shoe Sponsorship
Without a clearly dominant team in this year’s tournament, it’s an open field for anyone’s taking. But the shoes. The shoes tell a different story. For 2013, Nike is still well represented with 75% of the field of 64. There are 13 lucky teams dancing in Adidas, and Under Armour holds at 3 teams (Temple, La Salle, and South Dakota).
Even with Nike’s strong overall showing, the top seeds show a reversal in the trend (more in a future post). The breakdown for 2013 isn’t much different from last year.
Sisqo Fortold of Lululemon’s Quality Problems
Sisqo of Enter the Dragon fame fortold Lululemon’s current quality problems with their popular yoga pants being too sheer, revealing too much of the wearer. Sing it, Sisquo!