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The Marcus Mariota Marketing Effect

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Perhaps it’s only coincidental. Perhaps brands already had these items lined up for the summer of ’15. But have you noticed the Hawaii motif items coming to market? Is this due in part to one-local-boy-turned-Titan, Marcus Mariota? I’m not talking about custom made Nikes but rather the rash of kicks featuring Hawaiian camo, aloha, hot lava, and luaus.

Does the impact of the Pride of Hawaii transcend brand competition with all trying to capitalize on all things aloha? Have you purchased any Hawaii tanks, mesh tees, leggings, or track tops?

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Old Navy is promoting their pixie ankle pants for women this summer. Due to the Marcus Mariota effect, this “blue floral” pattern is advertised as “The Pixie goes Hawaiian.”

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Seemingly, anything floral is now all about Hawaii. I’m wondering if the Titans will somehow work in a flower into their NFL uniforms?

All I Got from a CIT Second Round Game…

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…are pictures of the Rainbow Dancers?

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That’s what happens when you let the leader of Hawaii’s hottest gentlemen’s club wield your camera during Hawaii’s second round CIT game against San Francisco. Thanks to ESPN radio, we had choice seats in the fifth row where we watched the Bows’ lead vanish in the last minute of play. It was crushing. The Bows were playing tough in their Adidas “Supermoons,” seemingly going to the next round of the CollegeInsider.com Tournament. Then like that, victory was gone.

Missed free throws, a flagrant foul, a shooting foul on a three, an errant pass, and the deal was sealed. Overall, the Bows had an excellent year after so many unknowns to start the season: injuries, mid-season departures, then more injuries. Going to the Big Dance would have been nice, but for a team picked last in the conference, playing in any post season tournament is an accomplishment. Congratulations to the Rainbows for a great season and can’t wait until the Bows hit the court next year. Until then, a few images from the Rainbows last game.