Caine’s Arcade Is a Global Movement
I had never heard of Caine’s Arcade in East LA until just today, but I’ve since learned that one boy’s creative foray has grown into a global movement. First off, if you don’t know about Caine’s Arcade, you must watch this video that started it all. Crying is allowed.
Caine’s Arcade from Nirvan Mullick on Vimeo.
After the Caine’s Arcade video went viral and popularity of the arcade soared, then Caine’s cardboard concept transformed into the Cardboard Challenge that’s striving to “engage 1 million kids in 70 countries in creative play.”
Wow. Just wow.