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Second Funniest Thing I Heard from a Non-Geek

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The second funniest thing I heard a non-geek say:

Non-geek: Can you lookup information on my friend on Facebook?

Me: But I’m not her friend on Facebook.

Non-geek: You mean you can’t see information about everyone on Facebook?

Probably funnier if you were there.

Use Facebook and Twitter to Become Rich

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Not in some kind of Internet marketing strategy, but as an indirect means of upping your status. You see, in the past, it was users of Google search and Gmail who were characterized as wealthy and rich (and young).

Now, there’s been a shift to Facebook and Twitter. A recent study shows that FB-ers and Tweeters have more money and tend to live in urban areas. So the obvious correlation is that if you too want to have more money, you have to ditch MySpace and start using Facebook and also tweeti like there’s no tomorrow.

Apple and the Big Three of Social Media Marketing

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Quick, what are your guesses of the top three social media sites used by corporations for marketing purposes? Is is MySpace? How about Facebook? Is YouTube used?

My limited, unofficial research brought me across these sites:

Here’s the gallery of screen shots from these sites:

From these various sites, the most popular that are surfacing are Facebook, YouTube, and Twitter. This trio is becoming the big three of social media marketing used by companies to engage and interact with their customers.

But is there room for one more?  The inclusion of iTunes (and the App Store) in the above samples is very interesting and could hint at Apple’s next move.  No, I’m not suggesting that Apple enter the social media space to challenge the current contenders.  That’s not Apple’s way.  Historically, Apple only enters the fray when the company feels it can dominate the space or effectively change the game.

This is where Apple could make a definite impact, providing users with the preeminent means of engaging with social media.  No, Apple should not make their own version of Facebook (sorry MobileMe), but instead get people connected to Facebook.  As in mobile or desktop access to Facebook using an iPhone, iPod, or a Mac, as in publishing pictures to Facebook using iPhoto, as in sharing musical tastes with Facebook using iTunes, as in sharing movies on Facebook using iMovie, as in feeding other content to Facebook via integration with an iPhone app.  Same with YouTube, iMovie ’08 included exporting to YouTube, the recent iPhone 3GS supports mobile movie uploads to YouTube, and now Snow Leopard’s QuickTime X can export to YouTube straight from the OS.  You see a trend here?

By approaching the social media space not as a service, but as a connector to these services, Apple can change the game and really ingrain itself in the social media landscape.  That is Apple’s way.

The Id, Ego, and Super-ego of Social Media

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One of the things I remember from Psych 7 class in college is the model of the id, ego, and super-ego. First a lesson from Wikipedia, the id is described as:

amoral and egocentric, ruled by the pleasure–pain principle; it is without a sense of time, completely illogical, primarily sexual, infantile in its emotional development, and will not take “no” for an answer. It is regarded as the reservoir of the libido or “instinctive drive to create”.

The ego is the mediator between the id and super-ego and:

separates what is real. It helps us to organise our thoughts and make sense of them and the world around us.

Lastly, the super-ego:

strives to act in a socially appropriate manner, whereas the id just wants instant self-gratification. The Super-ego controls our sense of right and wrong and guilt. It helps us fit into society by getting us to act in socially acceptable ways

What I recognize is this id, ego, and super-ego construct in relation to my personal social media outlets. I definitely have to say that my social media id is Pulpconnection.net. Everything about the id and its pleasure principle is probably contained within this blog. I freely talk about anything on this blog and have been known to “spit the truth.”

My social media ego equivalent is probably Twitter. The short bursts of tweets about news and conversations do help make sense of the virtual and physical world around me. And in Twitter, what I tweet are expressions of “I myself,” the pure definition of ego.

Lastly, my super-ego representation has to be Facebook. The super-ego acts as the conscious, just as Facebook does for me, probably because real names are used. Although my tweets and blog posts are fed into Facebook, I selectively add other components to my Facebook profile balancing the urges of my id and the realities of my ego.

So there you have it, my id, ego, and super-ego of social media. What are yours?

Starbucks Giving Away Free Ice Cream to Facebookers

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If you’re lucky, you might be able to get free Starbucks ice cream as a Facebook fan of the green mermaid logo.

starbucks-ice-cream-share

As part of National Ice Cream month, Facebook users can install the Starbucks Share application and see if you can get one of the highly sought 20,000 free pints of ice cream. Supposedly 800 coupons are given out each hour (don’t try now since this hour’s 800 is already gone). From the wording of the promotion, it sounds like you pick a friend to gift the free ice cream to?? Promotion ends July 19. Good luck!

At worst, you can still get a $1 off coupon for Starbucks ice cream.

What Twitter Is Really About

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Read this short but interesting article about what Twitter is really about.

How Twitter compares with Facebook?

Facebook is for people you know, and Twitter is for people you don’t know and with whom you may share common interests.

How to user Twitter?

find someone you trust, who spends their time discovering and reporting on things you want to learn about and follow their every move. They effectively become a human RSS feed for tons of information you would never find out about otherwise.

Where Twitter fits in with information overload.

Twitter is another step in the process as we try to figure out how to deal with the complexity of so much input of information in our daily lives.

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