flux

Oh my. Adidas has found a winner with its ZX Flux silhouette and is smartly pushing this line. Along with different materials and designer packs, Adidas will soon let you, the shoe wearer, print your own ZX Flux pattern. From the Instagram video, it seems you’ll use a forthcoming app to snap pictures of whatever and your graphics will be printed on freshly custom kicks. Smart, Adidas, very smart – just don’t screw up the execution and quality of the shoe.