lightning

Nike sounded off with thunder, and now, Apple strikes with Lightning. Historically, Nike has offered Thunder and Lightning shoe sets, namely for the Air Jordan 4 in 2006. Oddly, Nike is retro-ing only the black Thunders in the upcoming months. There is no mention of the Lightnings?

Lo and behold, here comes Apple’s special event. The new iPhone/iPod 8-pin connector? It’s named Lightning. And Lightning is available right now since everyone knows lightning comes before thunder.

This Nike thunder and Apple lightning pairing is just too coincidental. How can Apple and Nike not be sharing playbooks? As I ponder this, I must drink some thunder and lightning coffee.